Made in Mind was founded in 2009 by Matthew Judkins and Min-Kyu Choi. The duo met on the campuses of Imperial College and the Royal College of Art and formed the company to commercialise the Folding Plug design concept that Min-Kyu developed during his studies. Numerous individuals and organisations joined Matthew and Min-Kyu along the way to contribute to the development, funding and marketing of the concept which was realised in 2012 with the launch of the Mu. Made in Mind, now consisting of a diverse team of industry and technical professionals, are in the process of extending the product pipeline and placing the Mu on the global stage.

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